When we saw the Samsung Gear VR at IFA, Oculus CTO John Carmack showed us a basic version of an app store made for mobile virtual reality. But when the headset ships to consumers sometime later this year, the VR outfit has bigger plans. It's rebranding the current Oculus Share "store" into Oculus Platform and turning it into a launcher of sorts for apps and other experiences, as noticed by TechCrunch. Platform will act as common store across the firm's entire platform including the Rift and mobile. Like the prototype from earlier this month, the store will exist within virtual reality and will house games, apps and stuff like the virtual movie theater, Oculus Cinema.