HP declares inkjet printer price war

Whether you loved her or loathed her, there's going to be at least one undeniable benefit out of
Carly Fiorina's ouster as CEO of HP: the company is declaring a price war over inkjet printers. Apparently Carly was reluctant to cut prices on printers because she thought it would hurt profit margins too much, but now that she's gone, whoever is in charge now is supposedly going to go after Lexmark and Dell with a vengeance. So how low are they gonna go? It's not clear yet, but if we're lucky,
they'll slash prices where it really counts: on all that grossly overpriced printer ink.

Recommended