“iPod White” Car Charger for iPod shuffle

ezGear offers the ezCharge Shuffle, car charger for the iPod shuffle for only a fourth the cost of the iPod shuffle itself ($24.95!!!; possibly bumped up
an extra 10%?).  It includes a replaceable fuse to protect the iPod shuffle from any unexpected power surges, will be out in late March, and (according to the ezGear website) it comes in "iPod White."  [I don't know how this differs from regular white.  Maybe it's cooler looking in a spectrum that only cats can see.]

Unfortunately, the pictures of the product only show the traditional "iPod White" cigarette lighter
accessory jack plug with which we are all familiar without any pics of the iPod-shuffle-attachable-end.

Is there really a need for this product? I mean, I've never had the battery indicator light on my Shuffle register anything but green.  I've never consciously thought, I need to charge my Shuffle.  It seems to get all the charging it needs from whenever I update it. . . . or maybe that special "iPod White" absorbs power from the earth's colorsphere* . . .

*note: I made this word up.