Get a DVD upconverter at...Target?

You know that a consumer electronics product has become mainstream when you see it on the shelves at your local WalMart or Target. It's a safe bet that this DVD player with upconversion from Samsung qualifies since Target now has it on its shelves and Web site.

The Samsung HT-HDP40 is actually an HTiB, or Home Theater in a Box that retails for $399.  HTiBs are generally inexpensive and simple to set up; you basically get everything you need in one package. The HT-HDP40 is no exception; in fact, it actually provides more than meets the eye.

The integrated DVD player contains functionality to up-convert your 480p DVD signal to 720p or 1080i, depending on what resolution your HDTV can support. Utilizing the Farjouda Faroudja DCDi chip in the DVD player, you can trick-out your movies for a cleaner picture. At Target. Really!