Small Arms, where's the big press?

Someone recently pointed out that Microsoft has done a piss poor job of promoting Small Arms, and a few other Live Arcade games as well. As such, I decided to put up this video. Looks pretty fun, right? So, why haven't we heard more about it from the boys in Redmond?

It's an interesting question. Live Arcade is an innovative service, and it has the potential to outshine even the biggest 360 games. The Arcade Wednesdays promotion is a start, but I'd say Live Arcade definitely needs its own PR branch and its own spin doctor specialist like Major Nelson (perhaps Ross Erickson).

What do you think?