Latest in Ad

Image credit:

Targeted advertising coming to a commercial break near you

Darren Murph
12.22.06
Share
Tweet
Share

Sponsored Links


Although Microsoft has patented an advertising "gotcha" to insert fresh plugs into previously recorded shows, Visible World and OpenTV are taking targeted advertising to a whole new level. While the systems have been trialed for some time now, Visible World's variable ad system will hit the mainstream when Wendy's commercials on Fox Sports' NFL broadcasts feature raccoons that seemingly know what just happened on the field. The 'coons will bust out comments about how boring the scoreless match is, how crazy that touchdown pass was, or how miserable that shirtless guy in the front row must be in the below-freezing weather. Eventually, both firms hope to focus ads right down to individual households, claiming that "dog-related advertisements" would show up primarily in dog-owning households, and that Ford commercials could be specifically shown to compete with local / regional competition in a given area. Still, for those programs that we can stand to watch later, we doubt a slightly clever advertisement will keep our fingers off the FF button, but at least this stuff makes those live broadcasts a bit less painstaking.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

Lebanon plans to charge a fee for internet voice calls

Lebanon plans to charge a fee for internet voice calls

View
California's Earthquake Early Warning system rolls out statewide

California's Earthquake Early Warning system rolls out statewide

View
Motorola invite hints at a 'reinvented' RAZR

Motorola invite hints at a 'reinvented' RAZR

View
Supreme’s burner phone is a hypebeast’s dream

Supreme’s burner phone is a hypebeast’s dream

View
Endel's Apple Watch app generates soothing sounds on your wrist

Endel's Apple Watch app generates soothing sounds on your wrist

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr