MTV partners with Amp'd to create exclusive made-for-mobile content
While consumers' love affair with mobile TV has been debatable, that hasn't stopped a number of firms from teaming up to deliver all sorts of multimedia to our diminutive LCDs, and now MTV Networks and Amp'd are partnering to bring exclusive, original made-for-mobile content to Amp'd users. Hoping to give customers (pre-teens, at least) something to actually get amped up about, the two firms announced at CES that they would be developing unique content, such as an elusive "episodic series," that would end up appearing on both MTV and Amp'd Live. It was also stated that MTV would "retain the rights to develop and cross-program the projects for television and other platforms," possibly suggesting that the content could leak over to other networks if the price was right. Although a "comedy" series -- Lil' Bush: Resident of the United States -- was recent ported from mobile to TV, this marks the first time that an Amp'd production will have the hefty wallet of MTV Networks / Viacom backing it, which essentially means that future content rolling out of Amp'd Live will hardly be suitable for marginally mature adults. Laguna Beach fuheva!
[Via mocoNews]
