AT&T launches TXT Bee to bring parents into the texting loop

Darren Murph
D. Murph|01.22.07

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Darren Murph
January 22nd, 2007
In this article: atandt, att, bee, Culture, messaging, mobile
AT&T launches TXT Bee to bring parents into the texting loop
While texting is (slowly) becoming more widely recognized in schools, and more quickly understood in general conversation, some of the elder generation still isn't exactly familiar with the lingo. In an (admittedly bizarre) attempt to bring parents and children together (and create a bit of buzz), AT&T has launched a TXT Bee in various high schools across the nation which pits "five parent-teen teams against one another in a series of wireless communication exercises." The events, which began at West Orange High School in West Orange, New Jersey, are a "component of AT&T's TXT2Connect campaign," and purportedly assist grown-ups to connect with their offspring (and rack up that monthly bill) in a way that they were previously confused about. Of course, it'd take money to actually get people to come out and participate in these things, so it makes sense that the teams are competing for a $5,000 scholarship and a $5,000 donation to their high school care of AT&T. So if you're just tense with anticipation about such a riveting experience coming your way, high schools in Atlanta, Chicago, Los Angeles, Florida, and Texas will get their chances over the next few months.

[Via TheWirelessReport]
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