Cellphones are dangerous/not dangerous, pie in the eye version

It seems Samsung has abandoned traditional methods to advertise its new Ultra handset line and decided instead to let the engineers loose to build trebuchets that fire 2 millimeter wide pies at flying insects. While no bees / wasps were harmed in the filming of the "Millimetres Matter" spot -- they apparently enjoyed cleaning up the sticky mess -- we really have to wonder why (aside from "because they can") they started this campaign, as it is almost hard to watch. With all that aside, the photography and super slow-mo is top shelf stuff, so check the vid after the break.