It's no secret or surprise that Apple pushed AT&T into whipping up some new plans for the iPhone -- specialness aside, one look at AT&T and users can get lost in its myriad plans, 44 in all (including prepaid, data, etc.). Not exactly the streamlined customer Apple experience cherishes, so the iPhone just comes with just a few service options (and not a lot to configure) -- but is there really the "Apple premium" associated with buying an iPhone and using the iPhone plan with AT&T? Only one way to find out: let's look at the numbers.
A note on AT&T data plans
We know AT&T has a lot of data plans to choose from, and your average AT&T CSR would have told us that to match the iPhone's service features your average smartphone user would need to buy the PDA Personal plan (for $30 a month) with a $5 200 SMS add-on. (According to Apple, iPhone users can sign up for this, or any other data plan they choose.)
The reality is a lot of in-store reps will just give smartphone users the MEdia Max 200 bundle, which their non-smartphone unlimited data + 200 SMS plan -- but costs $15 less per month (at $20) and is a lot closer to what you'd be paying for the iPhone. We know this isn't the "official" way of comparing AT&T's listed prices, but it's certainly the most fair real world scenario. Ready to dig into the numbers that dig into your wallet?
All prices listed include current rebates and promos (where available), valid as of June 26th.
| iPhone 4GB | iPhone 8GB | 3125 | BB Curve | BB Pearl | Treo 750 | BlackJack | 8525 | |
|---|---|---|---|---|---|---|---|---|
| Base price | $500 | $600 | $350 | $450 | $400 | $550 | $325 | $600 |
| Price (2 yr) | $500 | $600 | $100 | $200 | $150 | $200 | $75 | $300 |
| Speed | EDGE | EDGE | EDGE | EDGE | EDGE | 3G | 3G | 3G |
| Data plan | iPhone plan | iPhone plan | MM200 | BB Internet | BB Internet | MM200 | MM200 | MM200 |
| Data cost | Included | Included | $19.99 | $34.99 | $34.99 | $19.99 | $19.99 | $19.99 |
| Base / month | $79.99 | $79.99 | $59.99 | $59.99 | $59.99 | $59.99 | $59.99 | $59.99 |
| Cost / month | $79.99 | $79.99 | $79.98 | $94.98 | $94.98 | $79.98 | $79.98 | $79.98 |
| Cost / year | $959 | $959 | $959 | $1,139 | $1,139 | $959 | $959 | $959 |
| Cost / 2 years | $1,919 | $1,919 | $1,919 | $2,279 | $2,279 | $1,919 | $1,919 | $1,919 |
| Total cost | $2,419 | $2,519 | $2,019 | $2,479 | $2,429 | $2,119 | $1,994 | $2,219 |
Plan cost comparison done with base iPhone plan contrasted with closest available AT&T minute plan and MEdia Max 200 bundle. Cost does not include activation fees.
| Individual plan | ||||||||
|---|---|---|---|---|---|---|---|---|
| iPhone 450 | Nation 450 | iPhone 900 | Nation 900 | iPhone 1350 | Nation 1350 | |||
| Minutes | 450 | 450 | 900 | 900 | 1350 | 1350 | ||
| Unlimited data | x | $19.99 | x | $19.99 | x | $19.99 | ||
| (Visual) voicemail | x | x | x | x | x | x | ||
| SMS | 200 inc | 200 inc | 200 inc | 200 inc | 200 inc | 200 inc | ||
| Nights + weekends | 5000 | 5000 | unlimited | unlimited | unlimited | unlimited | ||
| Rollover | x | x | x | x | x | x | ||
| Unlimited M2M | x | x | x | x | x | x | ||
| Activation fee | $36 | $36 | $36 | $36 | $36 | $36 | ||
| Monthly service | $59.99 | $39.99 | $79.99 | $59.99 | $99.99 | $79.99 | ||
| Total cost per month | $59.99 | $59.98 | $79.99 | $79.98 | $99.99 | $99.98 | ||
| Cost for 1 year | $719.88 | $719.76 | $959.88 | $959.76 | $1,199.88 | $1,199.76 | ||
| Cost for 2 years | $1,439.76 | $1,439.52 | $1,919.76 | $1,919.52 | $2,399.76 | $2,399.52 | ||
| Individual plan (with extended minutes) | ||||||||
|---|---|---|---|---|---|---|---|---|
| iPhone 2000 | Unity 2000 | iPhone 4000 | Unity 4000 | iPhone 6000 | Unity 6000 | |||
| Minutes | 2000 | 2000 | 4000 | 4000 | 6000 | 6000 | ||
| Unlimited data | x | $19.99 | x | $19.99 | x | $19.99 | ||
| (Visual) voicemail | x | x | x | x | x | x | ||
| SMS | 200 inc | 200 inc | 200 inc | 200 inc | 200 inc | 200 inc | ||
| Nights + weekends | x | x | x | x | x | x | ||
| Rollover | x | not inc | x | not inc | x | not inc | ||
| AT&T unity minutes | not inc | x | not inc | x | not inc | x | ||
| Unlimited M2M | x | x | x | x | x | x | ||
| Activation fee | $36 | $36 | $36 | $36 | $36 | $36 | ||
| Monthly service | $119.99 | $99.99 | $169.99 | $149.99 | $219.99 | $199.99 | ||
| Total cost per month | $119.99 | $119.98 | $169.99 | $169.98 | $219.99 | $219.98 | ||
| Cost for 1 year | $1,439.88 | $1,439.76 | $2,039.88 | $2,039.76 | $2,639.88 | $2,639.76 | ||
| Cost for 2 years | $2,879.76 | $2,879.52 | $4,079.76 | $4,079.52 | $5,279.76 | $5,279.52 | ||
| Family plan | ||||||||
|---|---|---|---|---|---|---|---|---|
| iPhone 700 | Nation 700 | iPhone 1400 | Nation 1400 | iPhone 2100 | Nation 2100 | |||
| Minutes | 700 | 700 | 1400 | 1400 | 2100 | 2100 | ||
| Unlimited data | x | $19.99 | x | $19.99 | x | $19.99 | ||
| (Visual) voicemail | x | x | x | x | x | x | ||
| SMS | 200 inc | 200 inc | 200 inc | 200 inc | 200 inc | 200 inc | ||
| Nights + weekends | unlimited | unlimited | unlimited | unlimited | unlimited | unlimited | ||
| Rollover | x | x | x | x | x | x | ||
| Unlimited M2M | x | x | x | x | x | x | ||
| Additional lines | $29.99 | $9.99 | $29.99 | $9.99 | $29.99 | $9.99 | ||
| Activation fee | $36 | $36 | $36 | $36 | $36 | $36 | ||
| Monthly service | $80.00 | $69.99 | $100.00 | $89.99 | $120.00 | $109.99 | ||
| 1 line per month | $80.00 | $89.98 | $100.00 | $109.98 | $120.00 | $129.98 | ||
| 2 lines | $109.99 | $119.96 | $129.99 | $139.96 | $149.99 | $159.96 | ||
| 3 lines | $139.98 | $149.94 | $159.98 | $169.94 | $179.98 | $189.94 | ||
| Cost for 3 lines, 1 year | $1,679.76 | $1,799.28 | $1,919.76 | $2,039.28 | $2,159.76 | $2,279.28 | ||
| Cost for 3 lines, 2 years | $3,359.52 | $3,598.56 | $3,839.52 | $4,078.56 | $4,319.52 | $4,558.56 | ||
| Family plan (with extended minutes) | ||||||||
|---|---|---|---|---|---|---|---|---|
| iPhone 3000 | Nation 3000 | iPhone 4000 | Nation 4000 | iPhone 6000 | Nation 6000 | |||
| Minutes | 3000 | 3000 | 4000 | 4000 | 6000 | 6000 | ||
| Unlimited data | x | $19.99 | x | $19.99 | x | $19.99 | ||
| (Visual) voicemail | x | x | x | x | x | x | ||
| SMS | 200 inc | 200 inc | 200 inc | 200 inc | 200 inc | 200 inc | ||
| Nights + weekends | unlimited | unlimited | unlimited | unlimited | unlimited | unlimited | ||
| Rollover | x | not inc | x | not inc | x | not inc | ||
| Unlimited M2M | x | x | x | x | x | x | ||
| Additional lines | $29.99 | $9.99 | $29.99 | $9.99 | $29.99 | $9.99 | ||
| Activation fee | $36 | $36 | $36 | $36 | $36 | $36 | ||
| Monthly service | $160.00 | $149.99 | $210.00 | $199.99 | $310.00 | $299.99 | ||
| 1 line per month | $160.00 | $169.98 | $210.00 | $219.98 | $310.00 | $319.98 | ||
| 2 lines | $189.99 | $199.96 | $239.99 | $249.96 | $339.99 | $349.96 | ||
| 3 lines | $219.98 | $229.94 | $269.98 | $279.94 | $369.98 | $379.94 | ||
| Cost for 3 lines, 1 year | $2,639.76 | $2,759.28 | $3,239.76 | $3,359.28 | $4,439.76 | $4,559.28 | ||
| Cost for 3 lines, 2 years | $5,279.52 | $5,518.56 | $6,479.52 | $6,718.56 | $8,879.52 | $9,118.56 | ||
The bottom line
Shockingly enough, iPhone users actually stand to save a decent chunk of change if they're on family plans -- but for the most part the significantly higher cost of the device will offset that savings there as well as in comparable individual plans. It's just really hard to argue with a $75 BlackJack, you know?
But to put this another way: those worried that your iPhone will cost you a lot more in service fees than you'd pay otherwise, worry not. You're (obviously) going to pay more for the device itself, but the iPhone plans are totally fair, based on AT&T's current pricing scheme.
P.S. -We're sincerely hoping we didn't fudge any of those numbers, but please let us know if they don't quite add up!
