Ubisoft's Guillemot: Industry will expand 50% in next four years

Ubisoft CEO Yves Guillemot tells Reuters he expects the industry to grow by 50% in the next four years. Saying that it's a "very exciting time for all developers and publishers," he echoes the sentiments of EA's German Managing Director, Thomas Zeitner, who says there are "150 million gamers worldwide, but 2 billion people are ready to play."

Ubisoft has found great profit in developing for the Wii. Wii game development costs half as much as PS3 and Xbox 360 development, and with an install base about to break 10 million, it means more money can be had for less investment on the Wii. This strategy has not gone unnoticed by other publishers. Ubisoft expects 20% of their revenue this year to come from casual games.

[Via GameDaily BIZ]