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Pure Digital announces million camcorder giveaway for non-profits

Donald Melanson, @donmelanson
September 26, 2007
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At under $200, Pure Digital's recently announced Flip Video camcorders are already pretty inexpensive, but the company now looks to be trying to make them even cheaper for non-profit organizations -- as in free. That's the goal of the company's just announced Flip Video Spotlight program, which aims to give up to one million of the camcorders to non-profits and other non-governmental organizations over the next five years. Apparently, the initiative (which is set to get underway this December) will operate as a donor matching program, with donors (or the organizations themselves) able to purchase so-called Flip Video Spotlight Kits, which Flip Video will match one-to-one. Much like the OLPC program, Flip Video sees virtually no end to the benefits of its camcorders, with Pure Digital CEO Jonathan Kaplan saying the company believes "video can help change the world."

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