SanDisk announces Sansa TakeTV, Fanfare video download service

That SanDisk Sansa TakeTV we saw over the weekend? Well, it's officially announced: the USBTV is now the TakeTV, and will take advantage of a new video platform called Fanfare. The details:

Sansa TakeTV

  • 4GB and 8GB sizes, $100 and $150 respectively

  • Supports DivX (including Home Theater profile), XVID, and MPEG-4

  • Up to 720 x 576 resolution

  • On sale immediately

  • Intended for use in downloading shows from one's computer to the TakeTV (which is then physically moved to the TV)

Fanfare online video service

  • Launching with content from CBS, Jaman, Showtime, Smithsonian Networks, The Weather Channel and TV Guide Broadband, including shows such as CSI, Survivor China, Dexter, and Sleeper Cell

  • Video downloads will be both ad-supported (free) and paid (not sure how much yet), depending on the wishes of the content creators

  • Fanfare video will also be playable on Sansa portable media devices

  • Yes, it's DRMed, and yes, it's proprietary: TrustedFlash, developed by SanDisk

  • Launching in beta today, officially launching in 2008