T-Mobile gets in Telus' face over use of "My Faves"

T-Mobile launched its myFaves service back in October of 2006, a service that's proven popular with customers -- and apparently, it's gaining popularity with other carriers 'round the world, too. In Canada, Telus unveiled a program whereby five numbers of your choosing get unlimited calling and texting in May of this year; sounds familiar, right? Yeah, it is -- same deal as myFaves, actually -- and that probably wouldn't have riled up T-Mobile. The Deutsche Telekom division doesn't deal much with Canada, after all, and a little international copycatting never hurt anyone, right? Indeed, we figure Telus probably would've gotten away with the promotion had they not decided to call it... wait for it... "My Faves." Now yes, we understand that the "M" is capitalized and they've used two words instead of melding them into one, but come on. Needless to say, T-Mob is less than pleased with the branding and has filed a trademark infringement suit in federal court up in the Great White North with the intention of getting Telus to go with something a little less familiar (say, "Fy Maves," for example). For what it's worth, Telus jumped on the Canadian trademark for its service a month before T-Mobile did, but we're pretty sure the whole prior art concept might apply here.