Latest in Gaming

Image credit:

Nicole Kidman in Nintendo's latest marketing campaign

Darren Murph
06.27.07
Share
Tweet
Share
Save

Sponsored Links

Although questions have certainly been circulating around Nintendo's marketing department (in America, at least), it looks like decisions are still going forward in the potentially dwindling sect. Rather than going after a president or famed talk show host, the Big N has somehow landed Nicole Kidman herself to be the next face of the company in an upcoming advertising campaign. The spots, which are set to air "sometime this week," feature Kidman testing her mental aptitude with the DS game More Brain Training, and Nintendo is hoping the superstar's "universal appeal will help to extend Nintendo's success beyond its traditional young, male audience." And all this time we've blamed the nursing homes for the Wii shortages.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share
Save

Popular on Engadget

New York state bans sales of flavored e-cigarettes

New York state bans sales of flavored e-cigarettes

View
After Math: Shut it down, shut it all down

After Math: Shut it down, shut it all down

View
The best USB-C hubs and docks

The best USB-C hubs and docks

View
'Gears 5' will add new modes and maps in its first six months

'Gears 5' will add new modes and maps in its first six months

View
Hulu's 'Castle Rock' season 2 teaser shows the origins of 'Misery'

Hulu's 'Castle Rock' season 2 teaser shows the origins of 'Misery'

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr