Best booth wear: Plasq's jungle skins

Pity the lot of an independent software development company. Not only do you have to do everything yourself — book the booth, reserve a hotel, do the demos and sell the CDs — but when someone comes up with a wacky booth theme after a long night of coding, next thing you know you're wearing Leopard-print caveman outfits and trying to be serious.

Keith at Plasq was a very good sport and let us take his picture in the Fred Flintstone gear. Bravo for the marketing savvy that led to those sartorial choices.