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Apple applies for trademark protection on gaming devices

Evan Blass
February 10, 2008
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We're not gonna read too much into this just yet, but when everyone's favorite fruit-flavored consumer electronics company files to protect its trademark as it relates to a wide range of gaming devices, well, we feel you'd want to know. The USPTO sleuths over at Trademork just gave us the heads up on this recently-filed application from Cupertino, which requests protection of the word "APPLE" for products that classify as "toys, games and playthings, namely, hand-held units for playing electronic games; hand-held units for playing video games; stand alone video game machines; electronic games other than those adapted for use with television receivers only; LCD game machines; electronic educational game machines; toys, namely battery-powered computer games." And come to think of it, we did see Apple file for a videogame-related patent not too long ago, so who knows: perhaps the iPod, iPhone, and Apple TV will soon have even more friends among the company's ever-expanding non-PC ecosystem. Then again, we've heard this rumor in one form or another countless times before, and right now pining for a resurrected Gizmondo is already giving us enough headaches.

[Via Trademork]



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