MWg retracing its roots back to Europe

It looks like Asian handset outfit MWg is getting ready to bust out the family tree and make an homage back to the lands of its ancestors for a triumphant (it'd hope, anyway) new beginning. The company rose from the ashes of what was once O2's Asian outpost -- but now that it's been acquired by mega-retailer Expansys, it's looking to make a splash all the way back in O2's proper European backyard with the official launch of its Zinc II and Atom V smartphones in a press conference early next month. With the Windows Mobile market as crowded with worthy entrants as it ever has been, it's not entirely clear how MWg intends to stand out here -- but hey, wireless charging might just be a good start if they can pull it off.