Watch the UK's slick GTAIV ad

It looks like Microsoft is putting its massive pile of GTAIV marketing money to good use. The latest advertisement out of the UK does two things very well. One, it introduces gamers to Niko, the game's protagonist. Niko is visible for the entirety of the commercial and it's pretty clear that he is both large and in charge. Two, it showcases the variety of locations and interactions that can be had in Liberty City. Lots of people, interesting architecture, and of course, explosions, serve to highlight just what gamers can expect. Oh, and let's not forget the carjacking. It sits right at the end of the commercial, as if to say "yeah, GTA is back."

So, can we have it now? Because we'd really like to stop talking about it and start playing it.

[Via Joystiq]