Latest in 3d

Image credit:

Journey To The Center Of The Earth gained more revenue from 3D than 2D

Darren Murph
07.16.08
Share
Tweet
Share
Save

Sponsored Links


We'll admit -- we had serious doubts that 3D cinema would ever take off so long as patrons were forced to wear those gaudy glasses, but the opening weekend numbers for Journey To The Center Of The Earth make a good case that 3D is viable. In a release put out by Real3D, we're told that 55% of the box office revenue generated by the film was handed over by guests watching it in the third-dimension. In short, the Real3D version took in "3.7 times the revenue of the 2D alternative." It should be noted, however, that 3D viewings are generally more expensive than traditional screens, so we can't say with any degree of certainty that more people saw the film in 3D than in 2D. Still, this seems like a pretty big deal in the 3D arena to us, and we're sure it's all the motivation some studios needed to move forward with costly 3D endeavors.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share
Save

Popular on Engadget

Nintendo says there is no Switch exchange program

Nintendo says there is no Switch exchange program

View
IKEA creates a business unit devoted to smart home tech

IKEA creates a business unit devoted to smart home tech

View
US will reportedly give Huawei another temporary reprieve

US will reportedly give Huawei another temporary reprieve

View
The next Apple Watch may come in titanium and ceramic models

The next Apple Watch may come in titanium and ceramic models

View
Behind the wheel of VW’s electric dune buggy prototype

Behind the wheel of VW’s electric dune buggy prototype

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr