Olevia's BD-100 Blu-ray player spotted in Target for $229

While Syntax-Brillian proper is no longer with us, Olevia International Group LLC is (at last check, anyway). Semantics aside, that Olevia-branded Blu-ray deck we heard about way back in May has apparently made it out of the production plant and into Target's supply chain. The BD-100 has finally landed in Target stores, boasting full 1080p output, support for Dolby TrueHD, HDMI / component sockets, coaxial / Toslink digital audio ports and what appears to be a backlit remote. Of note, the unit was slated to launch this month at $299, but first-hand reports have already spotted an entirely more digestible $229 sticker in Target stores. Granted, we're not too sure who'd take a chance with Olevia when a Sony on closeout can be had for even less, but to each his / her own.

[Thanks, David]