Gambit facilitates sales of virtual goods
Did you know that Gambit can help you increase your CPM rates and offers a completely customizable payment interface that can be integrated into your casual game in just minutes? No, not that Gambit. We're talking about Gambit, a new company created by former Amazon and Ning employees. VentureBeat reports that the company helps casual game developers make more money by optimizing their payment systems. Essentially, the company makes it easier for casual gamers to fork over real money for a digital sofa (or the in-game currency needed to buy it).
The company trumpets the fact that it helped the Facebook app myFarm increase its CPM rates from $350 to $544. After trying for several minutes to grasp exactly what CPM means, we're guessing that's a good thing. VentureBeat notes that several other companies are springing up to provide similar services. Given the amount of money being poured into casual gaming, we imagine they won't be the last.
