GameStop encourages women to be 'active and healthy' ... and stuff
Jumping on the release of EA Sports Active this week, GameStop has revealed plans for a sports and gaming hybrid campaign targeting the ladies. A cadre of pseudo-celebs and the game retailer have teamed up to promote women's health through a recently launched website called "Fit at Any Age."
Various generic crucial health information is available on staying fit in your 20s through your 50s, as well as abbreviated interviews with each of the celebrities involved. We hate to be the naysayers but this thing stinks of advertising and half-assery. Those looking for good health advice along with their copy of EA Sports Active, well, probably aren't reading this site. But if you are, you probably wanna head somewhere other than the "Fit at Any Age" campaign site.
