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Bob the Apple guided tour guy leaves for greener pastures

Nilay Patel
June 28, 2009
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Apple's guided tour videos have featured an endless variety of creepy-android perfect "Apple Store employees" in the recent past, but we'd just like to take a moment and pour one out for OG Bob Borchers, who kicked off the entire series in 2007 with the original iPhone tours and followed 'em up with the iPhone 3G tour. Bob's leaving his post as Apple's senior director of worldwide iPhone product marketing to join VC group Opus Capital -- yeah, it's not hard gadget news, but we're getting a little misty on Sunday evening remembering how closely we all watched those initial demos looking for any tiny nuggets of information about the then-mysterious platform. Peace out, Bob -- it's been a ride. Video after the break.





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