Carmack says ad-based model not working for Quake Live

In addition to announcing support for Quake Live on Mac and Linux, John Carmack admitted that the current ad-based model wasn't exactly working for the game. To assuage the problem, id Software will soon be offering a subscription model in addition to the free-to-play model currently in place.

"The in-game advertising stuff has not been big business .... [it's] not going to be able to carry the project," Carmack said. Dually, he noted that while a subscription service will be offered, the game will never go exclusively "pay-to-play." According to Shacknews, the subscription model will allow players to create and host private server matches.This all sounds good to us -- now maybe all the hardcore Quake Live players will play in private servers and allow us to get a single shot off.