Peter Moore asks for transparency in marketing, doesn't mind being called ugly

"We're never not interacting with our community," Peter Moore recently claimed at the Edinburgh Interactive Festival, MCV UK reports. Apparently the EA Sports prez was advocating the need for more community engagement and developer transparency in the gaming industry, saying, "We needed to get away from the 'dark science' days of making games, when we'd just lob the consumer a screenshot on the odd afternoon."

It's reported that he also argued for early and frequent marketing for games, adding that some publishers still don't understand the necessity for sustained engagement. He posits that community interaction and openness is key, though Moore admits he's had to develop a "thick skin" due to some forumgoers on the EA Sports blogs calling him "ugly." Aww, sorry Peter. We still love ya, buddy!