AT&T closes Centennial Wireless deal

Chris Ziegler
C. Ziegler|11.06.09

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AT&T closes Centennial Wireless deal
Wireless acquisitions tend not to be the most straightforward, easy-to-finalize business dealings in the world, and indeed, it's been almost a year to the day since AT&T announced that it intended to scoop up regional carrier Centennial to the tune of $944 million. Since then, thousands of pounds of red tape have been slashed and the deal has finally been sealed, meaning that Centennial stores will be fully rebranded in 100 US locations by January of next year, while the company's service in Puerto Rico will continue to carry the legacy brand through to mid-2010. For its part, AT&T plans to deploy 3G at "more than 100" Centennial cell sites and expand 3G coverage at 100 others, so it's a mutually beneficial relationship -- though we'll have to wait for feedback from old Centennial customers bearing the brunt of the transition before we start high-fiving.

[Thanks, Zachary]
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