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WSJ: Apple wants e-books to be $12.99 or $14.99 for hardcover best sellers

Ross Miller
January 26, 2010
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Here's a little price snippet on Apple's e-book plans, care of an eleventh hour Wall Street Journal piece. According to the article, the gang in Cupertino is asking book publishers (HarperCollins was specifically cited) to set the price point for digital versions of hardcover bestsellers at either $12.99 or $14.00, "with fewer titles offered at $9.99." The publisher apparently has the option to set its own price, but at any rate, Apple's taking the usual 30% cut from each sale -- a $14.99 novel would thus leave about $10.49 for the publisher. Nothing else to glean from this other than a rather strongly-phrased assertion that tomorrow's tablet has a 10-inch touchscreen, but no indication on where that's coming from. These prices would put Apple's selection at a premium compared with Amazon and its Kindle store, but perhaps it'll also be bypassing any rumored digital delay on new works -- question is, if Apple really is entering the e-book business and bringing with it higher prices, will it let us import our digital books purchased from other stores? What say you, Mr. McGraw?

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