Latest in Ads

Image credit:

HP and Yahoo team up to deliver targeted ads... to printers

Share
Tweet
Share

Sponsored Links

Seriously. To be specific, the two companies are working on delivering targeted ads to HP's web-connected printers, and the ads would apparently only show up when you use HP's "scheduled delivery" service to have portions of a newspaper or magazine printed every morning. To make those ads as targeted as possible, HP says the printers would employ IP sniffing to help pin down your location, and the company says that the ads could also be targeted based on "user's behavior as well as the content" -- although it's quick to point out that everything must be done with privacy in mind. Will folks mind having ads encroach on their own printed materials (not to mention printer ink)? Not according to HP's Stephen Nigro, who says that HP has discovered "that people were not bothered by it," and that part of its belief is that "you're used to it. You're used to seeing things with ads."

Engadget’s parent company, Verizon, now owns Yahoo. Engadget remains editorially independent.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

Netflix delivers 'studio-quality' sound upgrade for Android viewers

Netflix delivers 'studio-quality' sound upgrade for Android viewers

View
Sony may resurrect the Xperia Compact line for small phone fans

Sony may resurrect the Xperia Compact line for small phone fans

View
Apple warns against putting an iPhone 12 too close to your pacemaker

Apple warns against putting an iPhone 12 too close to your pacemaker

View
Facebook inexplicably logs out iPhone users

Facebook inexplicably logs out iPhone users

View
Google mobile search redesign focuses on results, not frills

Google mobile search redesign focuses on results, not frills

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr