Velocity Micro shows off $199 Cruz Reader

We haven't heard much about Velocity Micro's Android-based Cruz Reader since it sort of came out of nowhere back in April, but it's now finally nearing a release (sometime in August), and the company is starting to show it off a bit more. As expected, the Cruz Reader is just one of a series of tablets from the company and, despite the "reader" moniker, is actually more of a full-fledged Android tablet, complete with support for apps, games, web browsing, and other tablet-like activities. Velocity Micro is playing up the reader angle though, and has announced a partnership with Borders and Kobo to deliver ebooks to the device. Somewhat confusingly, however, it will be joined later in August by the $299 Cruz Tablet, which opts for a 16:9 capacitive display, adds 4GB of internal storage and an 8GB SD card, and Flash support, which the Reader apparently doesn't have (we're not quite sure what that means OS-wise). Rounding out the initial group is the kid-friendly Cruz StoryPad, which boasts a spill-resistant case and will run $149. Head on past the break for a look at the Cruz Reader on video, and the complete press release.

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Velocity Micro® Announces a Family of Android™ based color E-readers and Tablets

Cruz line launches with 7" color Cruz Reader™, 16:9 Cruz Tablet™ and kid-friendly Cruz StoryPad™

Richmond, VA – July 13, 2010 – Velocity Micro, the premier builder of premium, high performance desktop computers, notebooks, and peripherals, announces the debut products from a captivating and affordable line-up of Android powered mobile devices. Taking e-readers light-years past e-ink, the Cruz Reader features a sleek design, touch screen display, and tons of multimedia features. The Cruz Tablet offers the same multimedia capabilities as the Cruz Reader with more storage and a multi-touch screen. Perfect for kids, the Cruz StoryPad offers a touch screen, interactive content, and intuitive interface. Best of all, the Cruz line starts at just $149.

"Since 1992, Velocity Micro has been dedicated to building remarkable consumer electronics," said Randy Copeland, President and CEO of Velocity Micro. "With the development of the Cruz line, we were able to take those enthusiast sensibilities and package them for the mainstream consumer to create a product that's not only amazing, but affordable as well."

At under one pound and about a half inch thick, the $199, 7" Cruz Reader goes everywhere you do, making it perfect for students, avid readers, frequent flyers, and techies. Additional features such as video playback and web browsing provide a much richer experience than traditional e-ink readers at a more reasonable price than a tablet.
Key specs and features include:

· Crystal clear 4:3 ratio, 800x600 full color touch screen display – ideal for viewing ebooks and magazines, plus web pages and movies

· Google Android Operating System

· 802.11b/g wifi and full Web browser support

· High res video and high quality audio playback with no proprietary content restrictions

· Built-in Dictionary, Notepad, Calendar, Alarm Clock, Contacts, Games, and other useful apps

· Built in accelerometer, tilt activated

· Enough built in storage for hundreds of books

· USB and SD card slot for upgradable storage, including a 2GB SD card

· Up to 10 hours of use and over 24 hours of standby time, with a replaceable battery

· Access to over 2 Million ebooks via included Borders E-book library portal application

· Access to the Cruz Market™, an open content portal for downloading apps, magazines, and videos from a broad array of content providers.

At $299, the Cruz Tablet offers a truly mobile experience at an affordable price, finally giving consumers an Android-based tablet alternative.

Spec and feature upgrades include:

· 7" 16:9 ratio, 800x480 capacitive display – great for viewing widescreen video

· 802.11n wifi for faster wireless connectivity

· Integrated microphone for voice recording

· 4GB of built in storage with an 8GB SD card in the box for additional storage of high res photos, video, and music

Rounding out the Cruz line, the $149 Cruz StoryPad packs tons of multimedia features into a kid friendly, drop resistant package, letting children read, learn, and interact using a simple and intuitive touch interface. Features include:

· 7" 4:3 800x600 full color touch screen display

· Simplistic and intuitive navigation

· High res video and high quality audio playback

· Preinstalled audio book content – reads classic stories as the child follows along

· SD card for additional storage

· Available in pink, blue, and green

The Cruz Reader and Cruz StoryPad will be available from most major retailers and direct from Velocity Micro in August with the Cruz Tablet following on September 1st. For more information or to sign up for e-newsletter updates, visit


Velocity Micro, Inc. is the premier high-performance personal computer provider in North America. Founded in 1992, Richmond, Va.-based Velocity Micro custom builds award winning gaming, mobile, multimedia, small business, workstation, visual supercomputers and peripherals. Velocity Micro products are currently available at most consumer electronics retailers nationwide. For more information, please call (800) 303-7866 or visit

Velocity Micro has earned over 60 industry awards, including 11 PC Magazine Editor's Choice awards. CNET, Maximum PC, Mobile PC, PC World, Computer Gaming World, Computer Shopper, and PC Gamer editors have all chosen Velocity Micro systems as some of the industry's best-performing, highest-quality, and most reliable PCs.