How many trees must die for iWave's Earth-friendly headphones, iPhone cases? (update)

Joseph L. Flatley
J. Flatley|07.29.10

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How many trees must die for iWave's Earth-friendly headphones, iPhone cases? (update)

We're not experts or anything, but cutting down trees to manufacture your headphones ($30), ear buds ($20), and iPhone cases ($25) does not really seem all that "green" to us. But what good is selling stuff made from "reusable, environmentally friendly and recyclable materials" if you can't broadcast your sense of social responsibility with "rustic wood grain finishes and smooth earthy tones" that "mirror the true beauty that surrounds us?" Is we right, or is we right? The Grass Roots Collection (get it?) starts shipping August 1st. PR after the break.

Update: A rep from iWave just sent in an email to assure us that no trees whatsoever were harmed in the making of the Grass Roots collection. We just want to take this opportunity to set the record straight -- and to point out that the Earth in the above illustration reminds us of a Chia Pet. Thanks!
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iWave Shipping Eco-Friendly Grass Roots Collection to Retailers Nationwide Starting August 1st

Design- and eco-conscious electronic accessories combine passion for the environment, fashion and technology into one rustic stylish collection

New York, NY (July 29, 2010) – iWave Audio, designers of trend setting electronic accessories, announces the availability of product from its much-anticipated eco-friendly Grass Roots Collection at retailers nationwide beginning August 1st 2010.

Consumers can feel even better about their electronic accessories by purchasing products with the "green lifestyle" in mind. Through this new Collection, customers are offered a selection of "popular priced" and "affordable" accessory options which include: headphones, ear buds and cases for the iPhone/iPod - all made from reusable, environmentally friendly and recyclable materials. Even the innovative egg crate designed packaging is manufactured from completely recyclable materials.

"It is our social responsibility at iWave to offer our loyal customers a greener solution to personal technology accessories, without sacrificing stylish aesthetics to do so" said Joe Setton, iWave. "We wanted the rustic wood grain finishes and smooth earthy tones of the Grass Roots Collection to mirror the true beauty that surrounds us."

The Grass Roots Collection, shipping to stores and online retailers starting August 1st, will include iPhone/iPod cases ($24.99 MSRP), ear buds ($19.99 MSRP) and headphones ($29.99 MSRP). Look for the complete line at: Neiman Marcus, Microcenter, FYE and Tekserve, and other retailers nationwide. Also available online at: and Internationally available at select Apple Stores in Europe

For more information on these and other iWave accessories, please contact PR representative Jenny Coleman at or 305-576-1171 ext. 24.
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