iTunes 10 drops custom ringtone purchasing

Along with the up-front iTunes 10 changes (social awareness, monochrome sidebar, new-attitude icon), it looks like Apple has quietly dropped one store-centric feature from the latest version. Roberto Baldwin at Mac|Life notes that the feature allowing users to buy a section of a track from the iTunes Store for use as a custom ringtone has gone AWOL between 9.2.1 and 10.

Granted, there are lots and lots of ways to make DIY ringtones from tracks you already own or other sources, but the iTunes-authorized method was certainly convenient. Apple may be proud to announce that Ping already has over 1 million users, but now we know that none of them are making ringtones straight from the store.

[via MacRumors]