Latest in Gaming

Image credit:

Bethesda parent company trademarks 'Oblivion' for use in films

Ben Gilbert, @RealBenGilbert
September 9, 2010
Share
Tweet
Share

Sponsored Links

ZeniMax Media -- umbrella company to Bethesda Softworks and id Software, among others -- trademarked the rights to the term "Oblivion" last month, as it pertains to "Motion picture film production; entertainment services, namely, providing motion picture theatrical films in the field of fantasy games." VGTribune noticed the filing, which raises the possibility of an Elder Scrolls IV: Oblivion film -- or something related.

The past few years have yielded a mess of cross-media expansion from gaming into film, with everything from Assassin's Creed to Halo getting live-action content delivered pre-launch as part of a game's marketing campaign. THQ has even made it a goal to push its games across multiple mediums with an initiative set forth by "crossmedia" evangelist (and executive vice president) Danny Bilson. Zenimax could just as likely be preparing a promotional film for use as a prequel to a forthcoming Elder Scrolls sequel. Stranger things have happened.




All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

PlayStation is the latest to join the Facebook ad boycott

PlayStation is the latest to join the Facebook ad boycott

View
100 million people watch YouTube on TVs each month

100 million people watch YouTube on TVs each month

View
'NBA 2K21' comes with a next-gen upgrade... if you spend $100

'NBA 2K21' comes with a next-gen upgrade... if you spend $100

View
Samsung is selling a wireless charger that also sterilizes your phone

Samsung is selling a wireless charger that also sterilizes your phone

View
Will gallium nitride electronics change the world?

Will gallium nitride electronics change the world?

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr