Memorex intros Mirror for Photos external HDD, dares you to skip a backup

Taking a note from Clickfree, are we Memorex? The company that continually attempts to blow everyone away is back with its latest gust, Mirror for Photos. It's an odd name for an external hard drive, particularly when you realize that it functions nothing like bona fide photo backup drives that are designed to tether to your DSLR. At any rate, this here drive ships with software (PC and Mac compatible, in case you're curious) that instructs the HDD to backup to a host machine as soon as it's plugged in. Sounds great in theory, but we've always found it superbly annoying to try and halt those automated processes when you're just trying to drag and drop a critical meeting file while darting out the door. The unit itself measures in at 3- x 5- x 0.5-inches and gets all the power it needs from a USB connection; it's on sale today at Toys R Us (yeah, seriously) for $79.99 (320GB) / $99.99 (500GB) / $119.99 (640GB).

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New Memorex® Mirror for Photos Simplifies Photo Backup

New Time-Saving, Hassle-Free External Hard Drive – Automatically Backs Up Photos, Reducing the Fear of Lost Memories

OAKDALE, Minn.--(BUSINESS WIRE)--Today's consumers are looking for simple technology solutions that allow them to swiftly and safely back up their ever-growing digital photo collection. With a quick, one-time software installation, the Memorex Mirror for Photos external hard drive automatically backs up photos when connected to the computer without having to open numerous settings, dialogs or having to navigate multiple menus.

"Mirror for Photos provides even non tech-savvy users with a quick, simple and maintenance-free method for backing up and protecting precious memories."

Mirror for Photos is a fast, smart and maintenance-free method of backing up photos and takes the guesswork out of protecting one's precious memories. Its built-in software automatically runs each time the device is connected to a PC or MAC, finds photos and backs them up. This eliminates the hassle of manually backing up photos each time they are uploaded on a computer. A unique monitoring feature detects when new photos are present and reminds the user to connect Mirror for Photos.

"As people's digital libraries continue to grow, they understand how critical it is to preserve those moments, yet are often intimidated with the notion of backing up," said Jess Walton, Memorex brand manager. "Mirror for Photos provides even non tech-savvy users with a quick, simple and maintenance-free method for backing up and protecting precious memories."

Mirror for Photos' compact, space-saving design – at 3x5x1/2 inches – also eliminates the need for power cords, thanks to its simple USB-bus powered connection. The product's user-inspired packaging also boasts easy-to-understand icons that convey product features, attributes and applications.

Memorex Mirror for Photos is available in three sizes, 320GB, 500GB and 640GB, or an estimated capacity of 64,000, 100,000 and 128,000 high-resolution photos* respectively. Mirror for Photos (320GB model) is currently available at Toys"R"Us. Suggested retail prices for capacities are:

* $79.99 for the 320GB Mirror for Photos
* $99.99 for the 500GB Mirror for Photos
* $119.99 for the 640GB Mirror for Photos

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