Leica V-Lux 2 looks like an FZ100, shoots like an FZ100, costs a lot more than an FZ100

Continuing today's series of rebadged Panasonic shooters, let us welcome the Leica V-Lux 2. As we noted yesterday when we spotted and photographed what was still unannounced hardware, this camera is pretty much a standard issue FZ100, only outfitted with a red dot logo and more highfalutin marketing language. Let's not let that detract from what's an appealing shooter, however: a 14 megapixel CMOS sensor can be brought 24 times closer to the action thanks to a superzoom lens, while an 11fps burst mode and 1080i video recording will cause a few of your DSLR-sporting buddies to look on in envy. Moreover, given the FZ100's sterling reputation, there should be little doubt the V-Lux 2 will be a similarly pleasing piece of kit -- although after seeing the £675 ($1,053) price tag for this October, we find ourselves asking a familiar question, why the massive markup, Leica?

Update: Like its brethren the D-Lux 5, Leica's already priced this V-Lux 2 for stateside release -- it'll run you the tidy sum of $849 when it ships this October. Yes, we know, not much of an improvement. %Gallery-102821%

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Leica announces the LEICA V-LUX 2: The super-zoom compact for travel and nature photography

Photokina, Cologne, 21 September 2010: Leica Camera AG has announced the LEICA V-LUX 2, combining a high-performance 24x super-zoom lens and outstanding image quality with a sleek and compact body. Equipped with a LEICA DC VARIO-ELMARIT 4.5 - 108 mm f/2.8 - 5.2 ASPH. lens, a 3'' rotating LCD display and a wide variety of video functions in 1080i-AVCHD Full HD, the V-LUX 2 is ideal for almost any photographic situation.

The V-LUX 2's 24x optical super-zoom lens offers an enormous range of focal lengths equivalent to 25–600 mm in 35mm format. Whether shooting expansive landscapes, finely detailed macro studies at short distances, or far-away objects, people or animals with a super-telephoto setting, the Leica lens captures them all in breathtaking quality.

Peter Kruschewski, product manager for Digital Compact Cameras at Leica Camera AG, said, "The V-Lux 2's versatile lens and compact form make it the ideal camera for the ambitious travel and wildlife photographer. In certain shooting situations, having to change lenses can be frustrating, especially when a quick reaction is required. Thanks to the V-LUX 2's large range of focal lengths, this compact camera has the ability to capture almost all moments of life. The V-LUX 2 is an interesting alternative to comparable SLR systems. Compact and lighter, it also significantly reduces the weight and volume of photographic equipment when travelling."

A newly developed 14.1 MP CMOS image sensor tuned to perfection enhances the high-performance LEICA DC VARIO-ELMARIT 4.5 - 108 mm f/2.8 - 5.2 ASPH. zoom lens. In combination with the camera's electronics and firmware, the sensor guarantees brilliant, high-contrast images with natural colour rendition and superb sharpness.

The LEICA V-LUX 2's 3" LCD display has a resolution of 460,000 pixels and can be twisted and turned in almost any direction, making it easy for photographers to compose pictures from even the most unusual or challenging angles. When shooting stills or videos from over their heads or close to the ground, photographers using the V-LUX 2 are always in full control.

In addition to offering an integrated stereo microphone with an electronic wind noise filter that guarantees a crystal-clear soundtrack, the entire 24x zoom range is available during video recording. The LEICA V-LUX 2 is the first Leica digital compact to feature video capture in 1080i-AVCHD Full HD.

One of the world's fastest consecutive-shooting cameras, the LEICA V-LUX 2 features high-speed burst shooting capability: bursts of 11 frames per second at the full resolution of 14.1 MP, or 60 frames per second with a resolution of 2.8 MP.

Characterised by a compact design and extremely simple handling, the V-LUX 2's integrated handgrip and light weight allows photographers to shoot one-handed. The camera controls are clearly laid out, ensuring fast and simple operation. For instance, video recording can be started quickly and easily at the touch of a button on the top plate of the camera.

The LEICA V-LUX 2 is supplied with a comprehensive suite of software. Adobe® Photoshop® Elements® 8 provides users with a comprehensive and versatile image editing solution that offers viewing, organisation, administration and a wide range of processing options for still images and video recordings. Also included is Adobe® Premiere® Elements® 8, an easy-to-use package offering video processing for movies recorded by the V-LUX 2 in AVCHD format, and also enabling the creation of professional audio and video effects.

Pricing and availability
The LEICA V-LUX 2 will be available in the UK from October 2010 from authorised Leica dealers including the Leica Store Mayfair:, tel: 020 7629 1351. A full list of authorised UK Leica dealers is available at The suggested retail price of the LEICA V-LUX 2 is £675 including VAT. An outdoor case will be available for the V-LUX 2 at an SRP of £135 including VAT.