Wizup emerges from Windows Phone 7 developer challenge: think Shazam, but for ads
It's not a brand new concept or anything, but rather than forcing mobile users to scan QR codes in order to access more information about a given product or advertisement, Wizup is able to recognize far more esoteric items. Created as a part of the Windows Phone 7 developer challenge, this piece of software is able to listen to radio stations (at least in France), understand images from magazines and even recognize TV channels. Simply snap a picture or let it listen in (much like Shazam for song titles), and it then delivers all sorts of germane content to the mobile's screen. It's a dream come true for marketers, but better still, it makes digging for more information a whole lot easier on the end user. Head on past the break for a demonstration video -- if you've been denying it thus far, good luck as you continue to resist the Augmented Reality Revolution.
See more video at our hub!
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.