SANDISK ANNOUNCES SDHC CARD FEATURING UHS-I TECHNOLOGY- IDEAL FOR CAPTURING HIGH-RESOLUTION PHOTOS AND FULL HD VIDEOS
SanDisk Extreme Pro SDHC UHS-I Card Offers Photography Enthusiasts the Performance, Reliability and Durability They Need to Shoot Like the Pros
Milpitas, Calif., January 17, 2011 - SanDisk Corporation (NASDAQ: SNDK), the global leader in flash memory cards, today introduced the SanDisk Extreme® Pro™ SDHC™ UHS-I card. The card features Ultra High Speed (UHS) technology from the newly released SD 3.0 specification and achieves up to 45MB/sec* read and write performance with long-term reliability by distributing data rapidly and efficiently using SanDisk's proprietary Power Core™ Controller.
"SanDisk has a long history of developing fast, highly reliable cards for photography enthusiasts and professionals," said Susan Park, director, retail product marketing, SanDisk. "Our new SanDisk Extreme Pro SDHC card lets consumers take their skills to the next level by capturing high-resolution still images, fast-moving action shots and HD videos of the highest quality."
Designed for the latest cameras
As DSLRs offer increasingly sophisticated features such as high megapixel continuous burst shooting and high-definition (HD) video capture, photographers need advanced memory cards capable of unlocking their cameras' full potential. The card achieves high performance and efficient power consumption in UHS-enabled cameras such as the Nikon D7000.
The SanDisk Extreme Pro SDHC card's write speed of up to 45 MB/sec delivers improved shot to shot performance of RAW images using continuous burst mode. The card also adheres to the new UHS Speed Class 1 video class rating, offering 10MB/sec* minimum sustained write speed capable of recording HD 1080p videos or even 3D content**. In addition, the card's fast read speeds of up to 45 MB/sec let users avoid lengthy wait times when transferring content from the card to a computer.
SanDisk develops its flash controllers and memory chips together, allowing the company to perfectly match and fine-tune the two technologies throughout the testing process. The SanDisk Extreme Pro SDHC card uses an intelligent Power Core controller to achieve its speed. The controller's data prediction and binary caching features allow for improved overall performance.
Featuring an automatic error-code correction (ECC) engine, the SanDisk Extreme Pro SDHC card offers long-term reliability that comes from the brand trusted by professional photographers. Advanced wear leveling extends card endurance by distributing data evenly throughout the card. For added protection, the card includes one year of RescuePRO® media recovery software, which lets photographers recover their images in case of accidental deletion.
Designed to withstand the most extreme conditions, the new card offers photographers peace of mind knowing that their photos are stored on one of the most rugged cards in the world. Able to withstand punishment, the SanDisk Extreme Pro SDHC card is water proof, temperature proof, shock and vibration proof, x-ray and magnet proof***. The card is backed by a lifetime limited warranty.****
Availability and Pricing
The card is shipping to major retailers worldwide and is available immediately at www.sandisk.com. The card comes in 8GB1 to 32GB capacities carrying suggested retail prices ranging from $109.99 to $349.99.
The SanDisk Extreme Pro UHS-I SDHC card is fully compatible with any camera, card reader or other device that supports SDHC cards. The SanDisk Extreme Pro ExpressCard™ Adapter, designed for high performance SDHC and SDXC UHS-I cards, is available at www.sandisk.com for $49.99.
SanDisk Corporation is the global leader in flash memory cards - from research, manufacturing and product design to consumer branding and retail distribution. SanDisk's product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.
11 gigabyte (GB) = 1 billion bytes. 1 megabyte = 1 million bytes.
* Based on SanDisk internal testing; performance may vary depending upon host device.
** Full HD (1920X1080X30fps). HD & 3D video support may vary based upon host device, file size, resolution, compression, bit rate, content and other factors. See www.sandisk.com/HD.
*** SDHC™ cards up to 32 GB; see www.Sandisk.com/proof for additional information.
**** 30 year warranty in Germany & regions not recognizing lifetime limited.
SanDisk's product and executive images can be downloaded from
SanDisk SDHC UHS-I cards are so Extreme they went Pro
Thomas Ricker|@trixxy|January 18, 2011 5:14 AM
Let's get this out of the way right up front: Sandisk's new UHS-I SDHC cards are fast but not that fast. So for all the talk of "extreme" and "pro" just remember that the claimed 45MB/s read and write performance pales in comparison to Toshiba's own UHS-I cards announced back in September with staggering 95MB/s read and 80MB/s write speeds. Still, they're fast enough to capture HD video from the latest DSLRs and certainly faster than anything touting a Class 10 SDXC rating. Now for the best part, gadget masochists, they'll range in 8GB to 32GB capacities with retail pricing set somewhere between $109.99 to $349.99. Just be sure your camera supports UHS-I before making the plunge, ok?