Cox, Verizon adding TruTV HD in time for the NCAA Basketball Tournament

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The good news is, all of the March Madness basketball games will be viewable in HD, the bad news is some of them will be relegated to TruTV HD. If you're like us, you may not have even known that channel existed (unless of course you, like our podcast guest Chris Ziegler, are a fan of reality TV) but a few more of you will have access now that it's been added to Cox and Verizon FiOS channel lineups. Check out the press release after the break for more details on where to catch it, or check out HDSportsGuide for info on how to find the channel on other providers.

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Cox Offers Customers Enhanced Coverage of March Madness

Advanced TV customers will have access to truTV HD just in time for the tournament

CHESAPEAKE, Va., March 14, 2011 /PRNewswire/ -- Get ready for tip off! Cox Communications announced today that Advanced TV customers in Hampton Roads will have access to even more basketball action this year when for the first time in the tournament's history, all of the games will be available - live in their entirety - with 67 games available in crystal clear high-definition at no additional programming cost. This year's scheduled games, available on CBS (703 HD), TBS (742 HD), TNT (766 HD) and truTV (CH 895) feature staggered start times, and extended programming hours across the networks, as well as give viewers the ability to watch more live game action throughout the day.

"Cox Advanced TV offers a great value for basketball fans this season and in addition to providing access to March Madness games on CBS HD, TNT HD and TBS HD, we're excited to also offer game coverage on truTV HD," said Jonathan Freeland, VP of Marketing for Cox VA. "That means customers can see every game in crystal clear high-definition without paying additional HD programming fees."

The 2011 Division I Men's Basketball Championship tips off in primetime with the NCAA FIRST FOUR™ on truTV Tuesday, March 15 and Wednesday, March 16 and concludes with the FINAL FOUR® semifinals and national championship game on CBS on April 2 and April 4, respectively.

CBS Sports and Turner Sports will present fully integrated game and studio productions across all four networks throughout the tournament, utilizing universal graphics, musical beds, unique camera angles and an integrated talent line-up. The two sports divisions also will collaborate to provide seamless studio integration across TBS, TNT, truTV and CBS with pregame, halftime and post-game shows from studios in New York City and Atlanta. Studio shows will include The ROAD TO THE FINAL FOUR®, Infiniti NCAA Tip-Off, AT&T At the Half and Inside March Madness® presented by Buick.

About Cox Communications:

Cox Communications is a broadband communications and entertainment company, providing advanced digital video, Internet, telephone and wireless services over its own nationwide IP network. The third-largest U.S. cable TV company, Cox serves more than 6 million residences and businesses. Cox Business is a facilities-based provider of voice, video and data solutions for commercial customers, and Cox Media is a full-service provider of national and local cable spot and new media advertising.

Cox is known for its pioneering efforts in cable telephone and commercial services, industry-leading customer care and its outstanding workplaces. For seven years, Cox has been recognized as the top operator for women by Women in Cable Telecommunications; for six years, Cox has ranked among DiversityInc's Top 50 Companies for Diversity, and the company holds a perfect score in the Human Rights Campaign's Corporate Equality Index. More information about Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at and

Verizon Adds truTV HD to FiOS TV Channel Lineup

New Channel Gives FiOS TV Customers Access to More HD Programming, Including Every NCAA Men's Hoops Tournament Game
News Release ShareThis

NEW YORK – March 14, 2011 –

Verizon FiOS TV customers will soon experience yet another enhancement with the launch of truTV HD. In addition to truTV's original programming lineup, the channel is one of four that will broadcast the 2011 NCAA Division I Men's Basketball Championship, allowing FiOS TV customers to watch every tournament game in high definition.

The truTV HD channel is already available to FiOS TV customers in Texas, Florida, California, Massachusetts, Rhode Island, New Jersey, downstate New York and the Philadelphia area. It will be available to all FiOS TV customers by Wednesday (March 16).

The truTV programming can be found on FiOS TV Channels 683 in HD and 183 in SD. The channel is a television destination for real-life stories told from an exciting and dramatic first-person perspective. In addition, truTV is a partner in airing the NCAA Division I Men's Basketball Championship, along with TBS, TNT and CBS. The 2011 NCAA Division I Men's Basketball Championship tips off with first-round coverage of the NCAA First Four on Tuesday (March 15) and Wednesday (March 16), at 6:30 p.m. Eastern time both days, on truTV.

"High definition and sports programming are important to our FiOS TV customers, and we're excited to deliver both with the launch of truTV HD," said Terry Denson, vice president of content strategy and acquisition for Verizon. "Basketball fans can get their fill of high-def games during the next month on FiOS TV. Plus, our customers can enjoy all of the other great programming offered by truTV in HD, SD and online with FiOS TV Online."

Verizon customers also have online access to truTV programming through FiOS TV Online, available to FiOS TV subscribers by signing in to or with their Verizon Online user names and passwords. FiOS TV customers are able to watch the truTV shows on their personal computers or laptops - at home or away - using any broadband connection.

The truTV HD channel joins FiOS TV's broad collection of programming, which offers more than 520 all-digital channels including up to 145 HD channels and 19,000 monthly video-on-demand titles. FiOS also provides next-generation interactive services including an advanced interactive media guide; social networking, news and entertainment widgets; remote DVR management via broadband or cell phone; and more.

For the latest news, updates and information about FiOS TV, visit and

Verizon Communications Inc. (NYSE, NASDAQ:VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to mass market, business, government and wholesale customers. Verizon Wireless operates America's most reliable wireless network, serving 94.1 million customers nationwide. Verizon also provides converged communications, information and entertainment services over America's most advanced fiber-optic network, and delivers innovative, seamless business solutions to customers around the world. A Dow 30 company, Verizon employs a diverse workforce of more than 194,000 and last year generated consolidated revenues of $106.6 billion. For more information, visit

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