Transformers MMO taking form at RuneScape dev

UK-based Jagex is hopeful that it has the touch to make a successful Transformers MMO outside of Japan. The developer of browser-based fantasy MMO RuneScape has worked out a deal with Hasbro which will see its game released in North America, Europe, Latin America, Australia and New Zealand sometime in 2012.

There's little to go on beyond Jagex CEO Mark Gerard's promise that the title will be "dynamic and action-packed" -- and no word if it'll be based on the classic G1 Transformers or any of its subsequent iterations (or even the Bayformers).

Asia is getting its own, separate Transformers MMO from China's NetDragon. It's slated to roll out there this year.

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Iconic AUTOBOTS and DECEPTICONS Set to Battle Online in 2012

PAWTUCKET, R.I. – March 14, 2011 – Hasbro, Inc. (NASDAQ: HAS) announced today that it has signed a strategic development agreement with Jagex Limited to jointly create a new online game based on the globally iconic TRANSFORMERS brand. Under the agreement, the two companies are slated to launch the TRANSFORMERS online game in 2012 in North America, Latin America, Europe, New Zealand and Australia.

Jagex, based in the United Kingdom, is one of the largest independent game developers and publishers in the world with a dedicated global user base of millions playing its more than 40 online games. The company's flagship game, RuneScape, is the world's most popular free-to-play MMOG.

"Hasbro's decision to align with Jagex speaks to the quality of their award-winning development and publishing team that boasts an outstanding track record of delivering innovative and fun online games capable of reaching millions of gamers across the globe," said Mark Blecher, Senior Vice President and General Manager of Digital Gaming and Media at Hasbro. "We are extremely excited to create a dream team that combines TRANSFORMERS brand stewards with Jagex development experts to deliver an epic TRANSFORMERS gaming experience to fans in 2012."

"TRANSFORMERS is one of the most iconic brands in the world and we are delighted to team up with Hasbro in order to bring our shared vision to reality," said Mark Gerhard, CEO at Jagex Games Studio. "There is a huge appetite for an online TRANSFORMERS game and we will utilize every bit of our development and publishing expertise to deliver a dynamic and action-packed game that TRANSFORMERS fans will find irresistible."