T-Mobile cancels Even More Plus unlimited plan on eve of launch?

Sean Hollister
S. Hollister|04.13.11

Sponsored Links

T-Mobile cancels Even More Plus unlimited plan on eve of launch?
Just when we thought T-Mobile was about to rock the world by offering bring-your-own-phone customers an insanely cheap unlimited plan, we're hearing that the company has strangled the $60 unlimited version of Even More Plus in the crib -- TmoNews snagged a supposed internal communique that claims the plan was canceled at the last minute. We just reached out to T-Mobile ourselves, however, and were told the reality is nothing of the sort:
T-Mobile did not officially announce any rate plans yesterday, and the company doesn't comment on rumors or speculation. Today, T-Mobile officially announced a new, single-line unlimited plan that is available starting today for just $79.99 per month, with an Even More plan and a two-year contract.
In other words, T-Mobile says it never sent out the previous press release (also originally obtained by TmoNews) at all. We're not sure who's telling the truth here, but either way, one thing's for certain -- there still won't be an $60 unlimited Even More Plus plan starting tomorrow morning. You're more than welcome to dry your tears with the $80 on-contract plan right now, though. PR after the break.
Show full PR text
T-Mobile Introduces New Unlimited Data, Calling and Texting Plan for Only $79.99 Per Month

New lower-priced unlimited plan with no overage charges makes wireless more affordable to more people on America's Largest 4G Network

BELLEVUE, Wash.--(BUSINESS WIRE)--T-Mobile USA, Inc. today announced that a new, single-line unlimited plan is available for just $79.99 per month, with an Even More™ plan and a two-year contract. The new plan offers great value for new and existing customers with unlimited nationwide calling, texting and data – with no overage charges – on America's Largest 4G Network™.

"Consumers today are looking for even more value and flexibility from their wireless plans"

"Consumers today are looking for even more value and flexibility from their wireless plans," said John Clelland, senior vice president, marketing, T-Mobile USA. "While data plans for many of our competitors continue to be very expensive, T-Mobile is lowering the price of our unlimited plan and offering more options, making it easier than ever for customers to step up to a richer mobile data experience on our 4G network."

Combined with an extensive lineup of affordable smartphones, T-Mobile's new Even More unlimited plan allows customers to save more than $350 per year on an unlimited smartphone plan, compared to similar plans from AT&T, Verizon and Sprint1. Additionally, T-Mobile customers continue to receive high-quality 4G experiences where they live, work, and play – America's Largest 4G Network™ now reaches 167 markets and more than 200 million people nationwide.

In contrast to some competing offerings, T-Mobile's new Even More unlimited plan enables customers to use mobile data on their smartphones without incurring any overage charges. Consumers exceeding 2GB of usage in a billing month will still have access to unlimited data at reduced speeds until their new billing cycle starts. On average, T-Mobile 4G smartphone customers consume about 1GB of data per billing month.

In addition to its unlimited plans, T-Mobile continues to offer one of the industry's most affordable entry-level data plans, starting at just $10 for 200 MB per billing month. The company also strives to help customers on these data plans avoid surprise bills with SMS alerts when they are reaching their data limit.

The new $79.99 Even More unlimited plan is available now for qualifying customers. To find the T-Mobile plan that best fits their needs, customers can visit http://www.t-mobile.com.

T-Mobile's HSPA+ 4G network not available everywhere. See coverage details at T-Mobile.com.

1 Based on comparison against comparable post-paid plans for smartphones from AT&T, Verizon and Sprint; does not include taxes and fees or cost of phone. Plan features and limitations may vary. Data as of March 2011.
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Popular on Engadget