Latest in Gaming

Image credit:

Nintendo on price reduction: no glasses required to see 3DS sales boost

Darren Murph
September 9, 2011
Share
Tweet
Share

Sponsored Links

The Big N has today confirmed our suspicions: people buy more things when they're cheaper, and in turn, the laws of economics are still sound. The longer version is after the break.

Show full PR text
NINTENDO 3DS SALES UP 260 PERCENT FOLLOWING PRICE REDUCTION

Sept. 8, 2011



Nintendo sold more than 235,000 Nintendo 3DS™ portable entertainment systems in the United States in August, and the system finished as the No. 2 best-selling dedicated game system for the month, according to the NPD Group, which tracks video game sales in the United States. About 185,000 units were sold following a price reduction on Aug. 12, an increase of more than 260 percent during the comparable 19-day time period in July.

"Consumers are responding very positively to the new suggested retail price of $169.99 for the Nintendo 3DS," said Scott Moffitt, Nintendo of America's executive vice president of Sales & Marketing. "With Star Fox 64 3D and the new Flame Red color launching tomorrow, and Super Mario 3D Land and Mario Kart 7 arriving later this year, Nintendo 3DS will offer consumers cutting-edge entertainment and tremendous value this holiday season."

Other Nintendo milestones reached in August include:

• Nintendo sold more than 590,000 total hardware units in August, including more than 190,000 Wii™ systems and more than 165,000 units of the Nintendo DS™ family.

• For the third month in a row, the majority of the best-selling software SKUs play on Nintendo platforms. August featured five of the top 10 and 15 of the top 20.

• So far in 2011, more than 50 million units of software have been sold for Nintendo platforms.

• In total, 540 million units of software have been sold for the Wii system and Nintendo DS family of systems combined.

For more information about Nintendo, visit http://www.nintendo.com.















All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

Samsung, Stanford make a 10,000PPI display that could lead to 'flawless' VR

Samsung, Stanford make a 10,000PPI display that could lead to 'flawless' VR

View
MIT tests autonomous 'Roboat' that can carry two passengers

MIT tests autonomous 'Roboat' that can carry two passengers

View
Microsoft's 'Mandalorian' Xbox controller will set you back $160

Microsoft's 'Mandalorian' Xbox controller will set you back $160

View
Xbox Series X and Series S walkthrough is a day-one primer

Xbox Series X and Series S walkthrough is a day-one primer

View
Facebook will not ban Oculus owners with multiple VR headsets (updated)

Facebook will not ban Oculus owners with multiple VR headsets (updated)

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr