Microsoft reportedly adding video from Comcast, Verizon, HBO Go and others to Xbox Live

Microsoft announced new integration with live TV as a part of the Xbox 360's fall update during E3 earlier this year, but didn't name any US pay-TV partners at the time. Now, anonymous rumors recently posted on Digiday suggested the folks at Redmond were looking to work with Verizon and Comcast, followed by Bloomberg hearing similar talk from its own "people with knowledge of the situation." Today's rumors finger Verizon (which showed off live TV on a variety of devices at CES), Comcast, HBO, Crackle, Bravo, Syfy and UK service Lovefilm as likely partners. Missing from the list is AT&T's U-verse, which already offers an Xbox 360 tie-in and distributes its IPTV on the Mediaroom platform, just like some of the international partners previously announced. If these services launch it will be interesting to see how the integration works and if it's VOD like the existing Xfinity TV and Flex View mobile apps, or if providers cross the IPTV bridge with in-home devices like the Televation / AnyPlay box.