pulled all PC copies of Deus Ex: Human Revolution from its shelves.]
Hey, remember the free Deus Ex: Human Revolution OnLive code that comes with the retail PC version? If you bought your copy at GameStop, chances are you didn't get the code. It turns out that the retailer decided not to participate in the promotion ... by force.
GameSpy is reporting that GameStop employees received notice yesterday that they were to open new PC copies of Deus Ex and remove the free OnLive token. To repeat: GameStop employees were told to open new copies and remove contents intended to be sold with the game.
A GameStop representative confirmed to GameSpy that the company is removing the tokens, saying, "Square Enix packed the competitor's coupon with our DXHR product without our prior knowledge and we did pull and discard these coupons." Indeed, some of our own commenters claiming to be GameStop employees said the same thing in our post revealing the OnLive promotion yesterday.
Joystiq is currently investigating the issue, including the possible legal implications of tampering with a product and selling it as new.
Update: GameStop has issued an official statement on its Facebook page. We've also turned to our go-to legal guru, Mark Methenitis, for his comments. Find both after the break.