You're a high-end audio equipment manufacturer, and you want to finally make a splash in the iPod touch/iPhone world. So what do you do to get the attention of customers who are bored with traditional iPhone docks? You create a huge 4-foot tall by 8-foot wide, 10,000-Watt iPhone/iPad dock called the iNuke Boom. Then you sell it for US$29,999.99.
Behringer has been making pro audio equipment for 20 years, ever since founder Uli Behringer started the company on his kitchen table. The company has decided to enter the consumer audio market with 50 new products under the Eurosound brand, and to celebrate they're going to show off the huge iPhone/iPad dock at CES 2012.
In case you're thinking about putting one of these in your house, note that you'll probably need special electrical wiring and a floor that will support a 700 pound speaker. You may also want to clear this with your neighbors before you decide to turn the volume to 11 and hit the shuffle button on the Music app.
There's no word in the press release about whether Behringer will provide free shipping for the iNuke Boom or not, or if the monstrous dock will be available on Amazon.com in time for Christmas.
New EUROSOUND sub-brand will offer consumers concert sound at a great value.
iNuke Boom and all EUROSOUND products will be unveiled at CES 2012 – Central Hall, Booth 15348
Bothell, WA – December 7, 2011 – BEHRINGER, award-winning innovator of affordable professional audio and music equipment, is excited to announce the launch of the EUROSOUND consumer electronics brand -- concert quality sound at an amazing value. To celebrate the launch of 50 new consumer audio products, BEHRINGER will unveil the iNuke Boom, the loudest iPad®, iPod® and iPhone® dock you've ever heard at CES 2012. The $29,999.99 (manufacturer's suggested retail price) monster speaker system measures a whopping 8 feet wide by 4 feet tall, weighs over 700 pounds and pumps out over 10,000 Watts of power.
The EUROSOUND line fully embraces a modern, European design while remaining true to BEHRINGER's roots in professional audio engineering. Four distinct product lines will be marketed under the EUROSOUND name. The Home line brings a professional, live concert sound from the stage into the comfort of your home. EUROSOUND Live products amplify your sound. EUROSOUND Portable products deliver a mobile audio experience anytime, anywhere, while the Creation line proves you don't have to be a professional musician to make great music.
The underlying quality in all EUROSOUND products is a commitment to delivering high performance audio at an incredible value, something BEHRINGER has been providing to musicians and audio professionals since the company's inception more than twenty years ago. The BEHRINGER mantra "Double the Features at Half the Price" will also translate to the EUROSOUND products.
"When I started BEHRINGER 22 years ago my goal was to provide musicians with high quality equipment at an affordable price," said Uli Behringer, founder and CEO of Music Group LLC. "With the launch of EUROSOUND we are challenging ourselves to share the incredible sound and quality we have worked to so hard to craft over the last two decades with all music and audio enthusiasts."
Follow BEHRINGER at @BEHRINGER or facebook.com/BEHRINGER for the latest news on the company's complete line of Eurosound consumer products and all of BEHRINGER's award-winning pro audio equipment.
BEHRINGER, a division of MUSIC Group, was founded in 1989 by Uli Behringer under the mantra "Double the Features at Half the Price". The company has since been designing and producing loudspeakers, amplifiers, mixers, DJ products, microphones, headphones, wireless systems, musical instruments and lighting systems to both professional and amateur musicians for over two decades. Today a team of more than 3,500 people across four continents work to deliver high performance audio at an incredible value in over 100 countries around the world.
iPod, iPhone, iPad are registered trademarks of Apple Inc., registered in the U.S. and other countries.
Max Borges Agency
305-576-1171 x117 email@example.com