Three COWs descend on Lucas Oil Stadium, courtesy of Verizon Wireless (video)

When you think of Super Bowl Sunday, many images likely come to mind: malty beverages, nachos, high-budget commercials and -- oh, yeah -- football. Even amongst us mobile fanatics, however, cellular coverage rarely crosses the mind. Fortunately, that's not how Big Red rolls. The company has brought three of its LTE cell-on-wheels rigs to Indianapolis in anticipation of the Big Game, which is expected to draw 85,000 attendees. Amongst other things, Lucas Oil Stadium is now wired to the teeth with $69 million in Verizon gear to ensure that all subscribers will be able to tweet along with each touchdown, fumble and botched call -- like the Giants / Packers game, for instance. In addition to the COWs, the equipment includes 400 mobile antennas inside the stadium to carry voice and data, along with 600 WiFi stations to support a total of 28,000 simultaneous connections. The folks at GottaBeMobile have an excellent spread of how all this came together, but if you're more of the visual type, you'll find a quick video after the break.

[Thanks, Josh]