Augmented reality makes Thundercats packaging way cooler than the toys themselves

What happens when the toy packaging becomes more exciting than the toy itself? It's an interesting experiment that's now seeing the light of day courtesy of Bandai's new Thundercats and Ben 10 toys, which come to life through a smartphone screen via Aurasma's augmented reality. The company promises that the packages help kids "examine every part of the toy before purchase." That's important. And hey, so's setting them up for a lifetime of disappointment. Video after the break.