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IDC: Nokia, Samsung, Apple are the new top 3 handset makers

Daniel Cooper, @danielwcooper
February 2, 2012
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The latest figures are in from IDC: the top three global smartphone makers are Nokia, Samsung and Apple, in that order. Drilling down into the figures finds some surprises: Cupertino's third-place with only 8.7 percent of the market, while the giants of Korea and Finland are duking it out with 22.8 percent and 26.6 respectively. LG and ZTE are tied for fourth, but that's hardly good news for Goldstar, given that it's lost a staggering 42.2 percent of its market share in the last twelve months (Nokia was the other loser, eating 8.2 percent). The cause for the drop is in part the world's rejection of feature-phones (dropped faster than fashionistas rightly abandoned Ugg Boots and Jeggings) as millions upgraded to smartphones. After the break we've got the tables in full for anyone who wants to have their mind blown at the sheer quantity of handsets shipped in the last year, both financial and calendar.

Top five mobile phone vendors, shipments and market share: Q4 2011 (Units in millions)

4Q11 Shipments 4Q11
Market Share
4Q10
Shipments
4Q10
Market Share
Annual Change
Nokia 113.5 26.6% 123.7 30.7% -8.2%
Samsung 97.6 22.8% 80.7 20.0% 20.9%
Apple 37.0 8.7% 16.2 4.0% 128.4%
LG 17.7 4.1% 30.6 7.6% -42.2%
ZTE 17.1 4.0% 15.7 3.9% 8.9%
Others 144.5 33.8% 135.9 33.7% 6.3%
Total 427.4 100.0% 402.8 100.0% 6.1%

Top five mobile phone vendors, shipments and market share: Calendar Year 2011 (Units in Millions)

2011 Shipments 2011
Market Share
2010
Shipments
2010
Market Share
Annual Change
Nokia 417.1 27.0% 453.0 32.6% -7.9%
Samsung 329.4 21.3% 280.2 20.1% 17.6%
Apple 93.2 6.0% 47.5 3.4% 96.2%
LG 88.1 5.7% 116.7 8.4% -24.5%
ZTE 66.1 4.3% 50.5 3.6% 30.9%
Others 552.1 35.7% 443.6 31.9% 24.5%
Total 1,546.0 100.0% 1,391.5 100.0% 11.1%





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