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TomTom's Nike+Sportwatch gets revamped, adds NikeFuel, subtracts price (video)

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Nike and TomTom have updated the GPS-toting Sportwatch to include NikeFuel and maintain parity with its FuelBand active bracelet. NikeFuel is a universal standard that converts your exertions into a normalized score -- great for when you want to want to compare your exertions against friends with different hobbies. It's also heralding a revamped Nike Plus website where we hope it'll integrate with the recently announced Xbox edition. The Anthracite Blue Glow (or "Black and Blue") edition lacks a Nike+ shoe sensor so costs €150 ($190), while the other three colors will, pushing the price up to €170 ($215).

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TomTom and Nike launch a new range of the Nike+ Sportwatch

AMSTERDAM--(BUSINESS WIRE)--TomTom and Nike today unveil a new range of the Nike+ Sportwatch, coinciding with the launch of a brand new Nike+ website www.nikeplus.com. The range includes several editions and colour combinations, and introduces a starter product for those new to running.

"Our extended range of products will be very useful to those adding running into their exercise regime. And the new NikeFuel measurement brings added motivation, allowing people to share and compare their performance with friends in other sports"

Whether they own an original or new edition, all Nike+ Sportwatch users can now access Nike's intelligent measure of athletic ability, NikeFuel. This converts a runner's mileage into universal units that measure movements in a wide variety of different sports. As a result, it's easy for people to compare their performance against that of athletes in other sports, and share their achievements with friends.

"Our extended range of products will be very useful to those adding running into their exercise regime. And the new NikeFuel measurement brings added motivation, allowing people to share and compare their performance with friends in other sports," says Corinne Vigreux, Managing Director, from TomTom.

The new Nike+ Sportwatch colours have been chosen to match Nike's apparel and shoe ranges. They include classic black/anthracite, stylish anthracite/blue glow and high impact volt green. The anthracite/blue glow edition is available as a starter product, priced at just €149.

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