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Sony sells 2.2 million PS Vitas worldwide, will redirect marketing toward 'younger audience'

Daniel Cooper, @danielwcooper
August 20, 2012
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Sony confirmed to us that it sold 2.2 million PlayStation Vitas worldwide as of June 30th, roughly 250,000 a month since it passed the 1.2 million mark back in February. In an interview with PlayFront, German boss Uve Bassendowski blamed the slow sales on the company ignoring young customers to court a more grown-up demographic -- but would redress that balance soon. Compared to the 3DS at the same point in its life, it had sold over three million units worldwide even before Nintendo scythed $80 from the ticket -- the sort of cut that Sony has ruled out for this year

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