SMS Audio outs an on-ear option for its Street by 50 headphones, ships October 7th for $180

Billy Steele
B. Steele|10.02.12

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SMS Audio outs an on-ear option for its Street by 50 headphones, ships October 7th for $180

If you're a fan of emcee-endorsed headphones, you're in luck. SMS Audio -- the folks behind the SYNC by 50 line -- has just announced another portable audio option that gets the recommendation of Mr. Jackson himself. The Street by 50 moniker now sports a wired, on-ear option to go alongside its current over-ear and in-hear offerings. These cans house 40mm pro-tuned drivers, folding hinges and memory foam cushioning while sporting Shadow Black and Ghost White color schemes. Anxious to snag some? Well, you can pre-order a set now, but they'll start shipping on October 7th -- if you're willing to shell out the requisite $179.99, of course. As for us, we're patiently waiting on the Keenan Cahill model.

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New Headphone Styles and Colors Now Available for Preorder in SMS Audio™ Line by 50 Cent

New STREET by 50™ wired on-ear headphones join the SMS Audio product collection, with new color options added to the current over-ear and in-ear headphones

NEW YORK (October 2, 2012) - SMS Audio, LLC (, a premier audio headphone and accessories brand from Curtis "50 Cent" Jackson, today announces the STREET by 50™ wired on-ear headphones as one of the newest additions to the STREET by 50™ collection of wired headphones. Now available for preorder at, the on-ear style also debuts alongside new color options offered for the previously-released STREET by 50™ over-ear and in-ear headphones.

The new STREET by 50™ wired on-ear headphones provide listeners with the highest caliber of studio-quality sound, integrating 40mm custom drivers, professionally tuned, to deliver a signature sound that appeals to music lovers across all genres. Each headset is stylish and lightweight – without sacrificing durability – and features OVALFIT™ soft-leather memory foam cushions in addition to a foldable headband. The STREET by 50™ wired on-ear headphones will be available in Shadow Black, and Ghost White, and come with a removable cord with three-click microphone, a soft cleaning cloth and a hard-shell carrying case.

In addition to the new on-ear headphone, limited-edition color options are also now available for the existing STREET by 50™ wired over-ear headphones. New STREET by 50™ over-ear colors include STREET Yellow, STREET Red, STREET Magenta and STREET Blue-Violet.

"We previewed a few colors at CES last January and the crowd went nuts," says 50 Cent, CEO of SMS Audio. "It's always been my goal to reach many different types of fans, and the addition of STREET by 50™ on-ear headphones and color options is another step in that direction. It continues to be my vision to provide Studio Mastered Sound in every product."

Joining the collection as a permanent color choice, the new pink STREET by 50™ in-ear headphones are also now available.

Other current products in the SMS Audio product line include the STREET by 50™ over-ear wired headphones, STREET by 50™ in-ear wired headphones, STREET by 50™ wired DJ Pro Performance headphones and SYNC by 50™ over-ear wireless headphones – which integrate Kleer wireless technology to allow up to four listeners to simultaneously rock from a single source.

Through its partnership with Feeding America®, all online U.S. sales of headphones through will provide 250 meals to American families in need.

STREET by 50™ wired on-ear headphones are now available for preorder at with an MSRP of $179.95, with purchase availability on October 7, 2012. The new over-ear and in-ear colors are also available on, with an MSRP of $249.95 and $119.95, respectively. For more information about SMS Audio, visit

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